Brain Health

Cognitive performance

Focus, memory and calm concentration for high achieving professionals and adult students.

2025’s Brain Supplement Innovation

Set your mind free with LucidFlow, a new neurocognitive performance enhancement formula designed for high-achieving professionals, academics and adult students who want to improve focus, memory and calm concentration with a natural, science-driven supplement.

April 2025: Available by invitation only. Join the Founder’s Club, for free samples, special events, and opportunities to co-create innovations in high performance nutrition for mind, body and life.

One Month Supply:

$ 49
Join Founder’s Club
Professional smiling
Group of professionals collaborating in high rise office at whiteboard
A woman fashion designer pinning sketches in a studio for inspiration.
A group of professionals celebrating success from Peak Mental Performance

Peak Professional Performance

You think for a living. Give your brain the fuel it thrives on.

  • Think faster, concentrate longer, and feel unstoppable
  • Learn faster, remember more, outsmart yesterday’s self
  • Lock in focus, lock out distractions for hours
  • Multitask like a machine without burning out
  • Fuel your motivational circuits to get things done
  • Get the alertness of caffeine without its jitters, anxiety or crash
  • Stay calm in the zone in—no stress, just flow!
Science-Backed Ingredients You Can Trust
Formulated for Neuro-Adaptive Balance
Transparently Verified Quality

Verified Quality

A Brand You Can Rely On: Radical Transparency & Quality Assurance

We stand by the integrity of our product. LucidFlow is manufactured in the U.S.A. under FDA-registered, GMP-certified facilities with third-party lab testing for purity and potency. Our commitment to transparency means no proprietary blends. Simply labeled ingredients you can verify.

Who We Designed LucidFlow For

High performance professionals, knowledge workers, academics: If you think for a living, we’re doing this for you.

Fast-moving Founder / Entrepreneur

Problem solving and innovation can’t wait for a good day. Staying in flow as you tab between data, direction and deadlines drives success. Can your mind afford to fall behind?

Graduate Student or Professor

Deep reading and writing is fundamental. You’ve put in the time and effort. Is there an un-turned stone to help you inspire others and create new possibilities?

Growth-oriented Optimizer

Always learning. Books, courses, bio-hacks. It all runs on gray matter. Your goals aren’t left to chance. Shouldn’t every day be your best day?
Professional woman standing confidently in an office
Join the movement

Technology Leader and Problem Solver

You’re solving complex data problems in code and command line. Your mind is the database the database can’t run without. Can you afford any down time?

Manager or Director – Projects / Products

Proven frameworks keep your head above water as you keep everyone else moving forward. Wouldn’t being your best every day raise everyone’s bar?

Creative Consultant

You create direction and clarity from debate and opinion. Careful listening and clear articulation to get the iron hot, then strike it right on time. Can you afford to miss the moment?

Make Mornings Smarter

How It Works / How to Take

Pour one stick into whatever gets you going. Your morning coffee, tea, juice, or plain water. LucidFlow is designed for a neutral flavor that improves what you already enjoy, without changing your routine.
  • Hot coffee
  • Hot Tea or Macha
  • Hot water
  • Plain water
  • Fruit/Veg. Juice
  • Soda water
LucidFlow is designed to optimize cognitive performance on work days, five days per week. You can take it any time, but recommend taking a couple days off each week.
Nootropic-stick-pack-pouring
Work Smart > Train Hard > SHINE LIKE A DIAMOND
LucidFlow is comprised of eleven compounds carefully selected according established science proving their effectiveness. These elevent compounds are designed to work in concert together as synergistic mix of cholinergics, adaptogens, amino acids, and neuro-health compounds.
Illustrated head on Nootropic-Brain-Cognative-Enhancement-Formula

Synergistic Nootropic Ingredients

Enhanced Function Mechanism Brain Region
Memory formation, recall, spatial learning ↑ Acetylcholine synthesis → enhanced synaptic plasticity Hippocampus
Working memory, attention, executive control ↑ Cholinergic tone → improved cognitive control Prefrontal Cortex
Reaction time, neuromuscular coordination ↑ ACh at neuromuscular junctions and central motor pathways Motor Cortex & Basal Ganglia
Processing speed, clarity, cognitive load ↑ Cholinergic activity across cortical regions Cortex (General)
Alertness, sustained wakefulness ↑ ACh → higher arousal and attention filtering Reticular Activating System

Enhanced Function Mechanism Brain Region
Memory encoding, recall, and spatial navigation ↑ BDNF expression, antioxidant protection Hippocampus
Attention, working memory ↑ ACh modulation, ↓ stress-induced impairment Prefrontal Cortex
Emotional regulation, stress resilience ↓ Cortisol, ↓ HPA axis activation Amygdala
Cognitive endurance, learning under stress ↑ Synaptic signaling, neuroprotection Cortex (General)

Enhanced Function Mechanism Brain Region
Memory encoding, long-term memory ↑ ACh, ↑ phospholipid synthesis (esp. phosphatidylcholine) Hippocampus
Attention, executive function ↑ Dopamine release, ↑ ACh availability Prefrontal Cortex
Cognitive clarity, neuroprotection Membrane repair, ↑ neuroplasticity markers Cortex (General)
Motivation, mood, psychomotor control ↑ Dopamine synthesis and transporter modulation Basal Ganglia

Enhanced Function Mechanism Brain Region
Neuron structure, cognitive flexibility Structural component of cell membranes, ↑ fluidity Cortex (Global)
Memory, neurogenesis ↑ BDNF, ↑ synaptic membrane repair Hippocampus
Executive function, decision-making ↓ Neuroinflammation, ↑ neuroprotection Prefrontal Cortex
Emotional regulation ↓ Inflammatory cytokines, membrane stability Amygdala

Enhanced Function Mechanism Brain Region
Focus, vigilance, task-switching ↑ Dopamine & norepinephrine via adenosine receptor antagonism Prefrontal Cortex
Motivation, reaction speed Dopaminergic stimulation → reward-driven behavior Striatum
Energy, alertness, information processing Mild CNS stimulation without caffeine’s side effects Cortex (General)
Cognitive alertness during memory formation ↑ Wakefulness-associated neurotransmitter activity Hippocampus

Enhanced Function Mechanism Brain Region
Memory retention, learning speed Potent AChE inhibition → ↑ acetylcholine availability Hippocampus
Focus, short-term memory ↑ ACh, neuroprotection via NMDA modulation Prefrontal Cortex
Cognitive enhancement, neuroplasticity ↑ ACh → improved cortical communication Cortex (General)
Alertness, REM sleep support May normalize cholinergic tone in REM regulation Brainstem

Enhanced Function Mechanism Brain Region
Relaxed focus, attention regulation ↑ Alpha brainwave activity, ↑ GABA & dopamine modulation Prefrontal Cortex
Stress and anxiety reduction ↓ Glutamate excitation, ↑ calming neurotransmitters Amygdala
Mental clarity, reduced distraction Balances excitatory/inhibitory tone Cortex (General)
Sensory gating, relaxation response Modulation of sensory input and calming pathways Thalamus

Enhanced Function Mechanism Brain Region
Cognitive resilience under stress Precursor to dopamine, norepinephrine, and epinephrine Prefrontal Cortex
Motivation, reward anticipation ↑ Dopamine synthesis → enhanced drive and engagement Striatum
Stress response buffering Supports catecholamine levels under cortisol load Hypothalamus
Focus, memory under fatigue Supports neurotransmitter synthesis during depletion Cortex (General)

Enhanced Function Mechanism Brain Region
Memory, neurogenesis ↑ NGF (nerve growth factor) → promotes neuron growth Hippocampus
Attention, planning Neuroregeneration → enhanced executive function Prefrontal Cortex
Brain regeneration, plasticity ↑ Myelination, ↓ oxidative damage Cortex (General)
Emotional stability Mild anxiolytic effects, possible BDNF support Amygdala

Enhanced Function Mechanism Brain Region
Memory encoding and retrieval ↑ Membrane fluidity, neurotransmitter receptor sensitivity Hippocampus
Attention, stress resilience ↓ Cortisol, ↑ dopamine signaling Prefrontal Cortex
Stress and mood balance ↓ HPA axis reactivity Amygdala
Overall cognition, signal transmission Maintains phospholipid bilayer integrity Cortex (General)
Improves stress response, mitigates related brain fog HPA (Hypothalamic–Pituitary Adrenal) axis modulation Hypothalamus, Pituitary

Enhanced Function Mechanism Brain Region
Fatigue resistance, cognitive sharpness ↓ Monoamine oxidase, ↑ dopamine and serotonin availability Prefrontal Cortex
Stress tolerance, emotional control Modulates HPA axis → ↓ cortisol response Amygdala
Memory under stress Antioxidant and anti-fatigue effects Hippocampus, Hypothalamus
Energy regulation and arousal Adaptogenic effects on hypothalamic stress sensors Hippocampus

Why I Started Apex Performance Life

My name is Michael Cummings and I created LucidFlow to give active high-achievers a smart, clean, natural, more reliable way to think clearly, focus longer, and stay mentally agile at work and play. I make it for all of us who desire, and sometimes need, an extra yet natural advantage. And will do what it takes to “succeed” to our personal standard. Apex Performance Life isn’t just about nutritional supplements. They’re just one part of our plan to help driven professionals work smarter, train harder, and recover better for the journey of life together. Because the journey, together, is our destination.

“The apple doesn’t fall far from the tree.”

My father, Urban Cummings, was living proof that healthy habits drive success. First thing every morning, he woke his body with a mobility routine. Then downed a dish full of supplements. And after a long day as an engineer at SLAC, he exercised. Swimming or tennis or both. No trendy hacks. Just daily habits to take care of his body/mind. Unlike myself, my father wasn’t diagnosed with ADHD. But he had the hallmarks. Restlessness, energy to spare, insatiable curiosity, a quick wit and a mind that never quit. He lived to age 96 with his natural hair and teeth. More importantly, an increasingly positive outlook. He was a model of longevity, measured more by quality than length of life. His example guided my career of solving complex web and software design problems, where clear thinking, creativity and concise communication are critical. I began exploring cognitive-enhancing supplements in the ’90s, long before “nootropics” became a buzzword. After decades of learning and experimentation, LucidFlow is the neurocognitive formula I’ve always wanted. Yet didn’t exist. Until now!
Urban Cummings with Michael Cummings, founder of Apex Performance Life
Urban Cummings with Michael Cummings, founder of Apex Performance Life
Urban Cummings with Michael Cummings, founder of Apex Performance Life
Apex Performance Life founder, Michael Cummings, with his father, Urban Cummings. Palo Alto CA. ca. 2020.
Join the founder’s club

You’re Not Just a Customer. You’re a Co-Founder.


You belong. And we sincerely desire your input. The best ideas don’t come from CEOs. They come from people like you. Join the Founder’s Club to influence what’s happening to shape the future of mind-body performance. Together!

Stay up to date:
Apex Performance Life’s YouTube Chanel
Apex Performance Life’s Instagram Chanel
Apex Performance Life’s TikToc Chanel
Apex Performance Life’s Facebook Chanel
Apex Performance Life’s LinkedIn Profile