Brain Health

Cognitive performance

Focus, memory and calm concentration for high achieving professionals and adult students.

2025’s Brain Supplement Innovation

Set your mind free with LucidFlow, a new neurocognitive performance enhancement formula designed for high-achieving professionals, academics and adult students who want to improve focus, memoryMemory is how your brain stors information for recall, later. It's your own special filing system where it keeps information you've learned and experiences you've had. Sometimes you can recall this information easily, and sometimes you might find it hard... Continue to full entry and calm concentration with a natural, science-driven supplement.

Summer 2025:
Join the Founder’s Club for free samples, special events, and opportunities to co-create innovations in high performance nutrition for mind, body and long life.

One Month Supply:

$ 49

Group of professionals collaborating in high rise office at whiteboard

A woman fashion designer pinning sketches in a studio for inspiration.

A group of professionals celebrating success from Peak Mental Performance

Peak Professional Performance

You think for a living. Give your brain the fuel it thrives on.

Think faster, concentrate longer, and feel unstoppable
Learn faster, remember more, outsmart yesterday’s self
Lock in focus, lock out distractions for hours
Multitask like a machine without burning out
Fuel your motivational circuits to get things done
Get the alertness of caffeine without its jitters, anxiety or crash
Stay calm in the zone in—no stress, just flow!

Science-Backed Ingredients You Can Trust

Formulated for Neuro-Adaptive Balance

Transparently Verified Quality

Verified Quality

A Brand You Can Rely On: Radical Transparency & Quality Assurance

We stand by the integrity of our product. LucidFlow is manufactured in the U.S.A. under FDA-registered, GMP-certified facilities with third-party lab testing for purity and potency. Our commitment to transparency means no proprietary blends. Simply labeled ingredients you can verify.

Who We Designed LucidFlow For

High acheiving professionals, knowledge workers, academics: If you think for a living, we’re doing this for you.

Fast-moving Founder / Entrepreneur

Problem solving and innovation can’t wait for a good day. Staying in flow as you tab between data, direction and deadlines drives success. Can your mind afford to fall behind?

Graduate Student or Professor

Deep reading and writing is fundamental. You’ve put in the time and effort. Is there an un-turned stone to help you inspire others and create new possibilities?

Growth-oriented Optimizer

Always learning. Books, courses, bio-hacks. It all runs on gray matter. Your goals aren’t left to chance. Shouldn’t every day be your best day?

Professional woman standing confidently in an office

Technology Leader and Problem Solver

You’re solving complex data problems in code and command line. Your mind is the database the database can’t run without. Can you afford any down time?

Manager or Director – Projects / Products

Proven frameworks keep your head above water as you keep everyone else moving forward. Wouldn’t being your best every day raise everyone’s bar?

Creative Consultant

You create direction and clarity from debate and opinion. Careful listening and clear articulation to get the iron hot, then strike it right on time. Can you afford to miss the moment?

Make Mornings Smarter

How It Works / How to Take

Pour one stick of LucidFlow into whatever gets you going. Your morning coffee, tea, juice, or plain water. LucidFlow is designed for a neutral flavor that improves what you already enjoy, without changing your routine.

Hot coffee
Hot Tea or Macha
Hot water
Plain water
Fruit/Veg. Juice
Soda water

LucidFlow is designed to optimize on work days, five days per week. You can take it any time, but recommend taking a couple days off each week.

Work Smart → Train Hard → SHINE LIKE A DIAMOND

LucidFlow is comprised of ten compounds carefully selected according established science proving their effectiveness. These elevent compounds are designed to work in concert together as synergistic mix of cholinergics, adaptogens, amino acids, and neuro-health compounds.

Illustrated head on Nootropic-Brain-Cognative-Enhancement-Formula

Synergistic Nootropic Ingredients

Enhanced Function	Mechanism	Brain Region
Memory formation, recallMemory is how your brain stors information for recall, later. It's your own special filing system where it keeps information you've learned and experiences you've had. Sometimes you can recall this information easily, and sometimes you might find it hard... Continue to full entry, spatial learning	↑ Acetylcholine synthesis → enhanced synaptic plasticity	Hippocampus
Working memoryMemory is how your brain stors information for recall, later. It's your own special filing system where it keeps information you've learned and experiences you've had. Sometimes you can recall this information easily, and sometimes you might find it hard... Continue to full entry, attention, executive control	↑ Cholinergic tone → improved cognitive control	Prefrontal Cortex
Reaction time, neuromuscular coordination	↑ ACh at neuromuscular junctions and central motor pathways	Motor Cortex & Basal Ganglia
Processing speed, clarity, cognitive load	↑ Cholinergic activity across cortical regions	Cortex (General)
Alertness, sustained wakefulness	↑ ACh → higher arousal and attention filtering	Reticular Activating System

Enhanced Function	Mechanism	Brain Region
Memory encoding, recall, and spatial navigation	↑ BDNFBDNF stands for Brain-Derived Neurotrophic Factor. In simpler terms, it's a protein that functions a lot like fertilizer for our brain. Just like how fertilizer helps plants grow stronger, BDNF helps our brain cells grow, connect and stay healthy. When... Continue to full entry expression, antioxidant protection	Hippocampus
Attention, working memory	↑ ACh modulation, ↓ stress-induced impairment	Prefrontal Cortex
Emotional regulation, stress resilience	↓ Cortisol, ↓ HPA axis activation	Amygdala
Cognitive endurance, learning under stress	↑ Synaptic signaling, neuroprotectionDiscover how neuroprotection defends neurons from injury, degeneration, and death. Learn about antioxidants, anti-inflammatory compounds, and nutrients that preserve cognitive function and prevent neurological decline for long-term brain health. Continue to full entry	Cortex (General)

Enhanced Function	Mechanism	Brain Region
Memory encoding, long-term memory	↑ ACh, ↑ phospholipid synthesis (esp. phosphatidylcholine)	Hippocampus
Attention, executive function	↑ DopamineUnderstand dopamine, the neurotransmitter essential for motivation, reward, pleasure, and motor control. Explore how it regulates mood, focus, and decision-making, plus its role in ADHD, Parkinson's, and addiction. Continue to full entry release, ↑ ACh availability	Prefrontal Cortex
Cognitive clarity, neuroprotection	Membrane repair, ↑ neuroplasticity markers	Cortex (General)
Motivation, mood, psychomotor control	↑ Dopamine synthesis and transporter modulation	Basal Ganglia

Enhanced Function	Mechanism	Brain Region
Neuron structure, cognitive flexibility	Structural component of cell membranes, ↑ fluidity	Cortex (Global)
Memory, neurogenesisNeurogenesis is the amazing process where new neurons, or nerve cells, are formed in the brain. While It's most crucial when the brain is first developing in an embryo, it continues in certain brain regions—like the hippocampus, which is important... Continue to full entry	↑ BDNF, ↑ synaptic membrane repair	Hippocampus
Executive function, decision-making	↓ Neuroinflammation, ↑ neuroprotection	Prefrontal Cortex
Emotional regulation	↓ Inflammatory cytokines, membrane stability	Amygdala

Enhanced Function	Mechanism	Brain Region
Focus, vigilance, task-switching	↑ Dopamine & norepinephrine via adenosine receptor antagonism	Prefrontal Cortex
Motivation, reaction speed	Dopaminergic stimulation → reward-driven behavior	Striatum
Energy, alertness, information processing	Mild CNS stimulation without caffeine’s side effects	Cortex (General)
Cognitive alertness during memory formation	↑ Wakefulness-associated neurotransmitter activity	Hippocampus

Enhanced Function	Mechanism	Brain Region
Relaxed focus, attention regulation	↑ Alpha brainwave activity, ↑ GABA & dopamine modulation	Prefrontal Cortex
Stress and anxiety reduction	↓ GlutamateLearn about glutamate, the brain's primary excitatory neurotransmitter essential for learning, memory, and cognitive function. Understand its critical role in neural communication and potential risks of excitotoxicity. Continue to full entry excitation, ↑ calming neurotransmitters	Amygdala
Mental clarityIn the simplest of terms, 'lucid' can be defined as clarity in thought and communication. It refers to the ability to express ideas in a clear, unambiguous manner, or to understand concepts or situations with ease. It often describes a... Continue to full entry, reduced distraction	Balances excitatory/inhibitory tone	Cortex (General)
Sensory gating, relaxation response	Modulation of sensory input and calming pathways	Thalamus

Enhanced Function	Mechanism	Brain Region
Cognitive resilience under stress	Precursor to dopamine, norepinephrine, and epinephrine	Prefrontal Cortex
Motivation, reward anticipation	↑ Dopamine synthesis → enhanced drive and engagement	Striatum
Stress response buffering	Supports catecholamine levels under cortisol load	Hypothalamus
Focus, memory under fatigue	Supports neurotransmitter synthesis during depletion	Cortex (General)

Enhanced Function	Mechanism	Brain Region
Memory, neurogenesis	↑ NGF (nerve growth factor) → promotes neuron growth	Hippocampus
Attention, planning	Neuroregeneration → enhanced executive function	Prefrontal Cortex
Brain regeneration, plasticity	↑ Myelination, ↓ oxidative damage	Cortex (General)
Emotional stability	Mild anxiolytic effects, possible BDNF support	Amygdala

Enhanced Function	Mechanism	Brain Region
Memory encoding and retrieval	↑ Membrane fluidity, neurotransmitter receptor sensitivity	Hippocampus
Attention, stress resilience	↓ Cortisol, ↑ dopamine signaling	Prefrontal Cortex
Stress and mood balance	↓ HPA axis reactivity	Amygdala
Overall cognition, signal transmission	Maintains phospholipid bilayer integrity	Cortex (General)
Improves stress response, mitigates related brain fogBrain Fog is a term used when you're feeling like you can't think clearly or focus. You might feel confused or just "Out of it". In reality, fog (low, dense water vapor) obscures vision. Brain "fog" is a metaphor for... Continue to full entry	HPA (Hypothalamic–Pituitary Adrenal) axis modulation	Hypothalamus, Pituitary

Enhanced Function	Mechanism	Brain Region
Fatigue resistance, cognitive sharpness	↓ Monoamine oxidase, ↑ dopamine and serotonin availability	Prefrontal Cortex
Stress tolerance, emotional control	Modulates HPA axis → ↓ cortisol response	Amygdala
Memory under stress	Antioxidant and anti-fatigue effects	Hippocampus, Hypothalamus
Energy regulation and arousal	Adaptogenic effects on hypothalamic stress sensors	Hippocampus

Why I Started Apex Performance Life

My name is Michael Cummings and I created LucidFlow to give active high-achievers a natural, more reliable way to stay mentally agile at work and play. I make it for all of us who desire an extra yet natural advantage. Apex Performance Life isn’t only about nutritional supplements. They’re just one part of our plan to help driven professionals reach the apex of their performance through a complete nutritional daily fitness and nutrition coaching app. To learn more, join the Founder’s Club below.

“The apple doesn’t fall far from the tree.”

My father, Urban Cummings, embodied the power of healthy habits. Each morning began with mobility exercises and essential supplements, followed by swimming or tennis after his engineering work at SL A C. Though undiagnosed, his ADHD-like traits, boundless energy, insatiable curiosity, and quick wit, fueled his vibrant 96 years with an increasingly positive outlook on life. His example guided my career solving complex web and software design challenges, where mental clarity and creativity are paramount. Which has driven my life-long learning about cognitive-enhancing supplements. After years of learning and experimentation, LucidFlow emerged as the neurocognitive formula I’ve always wanted but could never find—until now. This breakthrough solution combines decades of research into one powerful answer to brain health plus cognitive performance.

Urban Cummings with Michael Cummings, founder of Apex Performance Life

Apex Performance Life founder, Michael Cummings, with his father, Urban Cummings. Palo Alto CA. ca. 2020.

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