Meet the Founder
Michael Cummings
My name is Michael Cummings and I started Apex Performance Life to help busy professionals with highly active lifestyles, like me, be their best at work, in business and athletics. For life. I want you to “Shine Like A Diamond”. Because to me, our journey is our destination.Always In Motion
I may look “normal”. But I’ve rarely felt that way. Here’s a little insight in to my journey of overcoming early struggles to eventually find my way, and launch Apex Performance Life.
My mother said, as a toddler still in diapers, I’d crawled out to explore our Palo Alto California neighborhood. She eventually found her baby explorer, a block away.
At 10, I’d built my own bike. And set off for San Francisco. Alone. Thirty miles each way. I only made it to San Carlos. Still, over twenty miles round trip that day. A good start.
As an introverted autodidact I read a lot. Whatever caught my eye. Like Geronimo’s and Einstein’s biographies. And self-hypnosis, eastern religion, mediation, history, and sailing the globe. I dreamed of traveling the world.
Then puberty hit.
Always In Motion
I may look “normal”. But I’ve rarely felt that way. Here’s a little insight in to my journey of overcoming early struggles to eventually find my way, and launch Apex Performance Life.My mother said, as a toddler still in diapers, I’d crawled out to explore our Palo Alto California neighborhood. She eventually found her baby explorer, a block away.
At 10, I’d built my own bike. And set off for San Francisco. Alone. Thirty miles each way. I only made it to San Carlos. Still, over twenty miles round trip that day. A good start.
As an introverted autodidact I read a lot. Whatever caught my eye. Like Geronimo’s and Einstein’s biographies. And self-hypnosis, eastern religion, mediation, history, and sailing the globe. I dreamed of traveling the world.
Then puberty hit.
Physical fitness and athletic training has been the foundation of every effort to overcome other obstacles and limitations in my life. The harder things got, the better shape I was in. And now we know why it buoyed my mood and fortified my mind and outlook on life.
Systems Drive Results
I didn’t discover what conditions my differently wired brain can thrive in until I’d joined the Navy. As an analyst consuming and refining global shipping and submarine traffic intel, from shore bases, I learned that high accountability, high tempo, high-stakes, and highly interdisciplinary work suited me perfectly. To my surprise, I excelled and was recruited to train others. What that first taste of technical career success taught me is that our minds, even restless ones like mine, excel when supported by the right systems.From Naval Intel to the Internet
After the Navy, I traveled more. Another year in Europe, modeling (not very successfully) and clubbing. Until one day in Madrid, I’d had enough. I decided to go back to school. I’d taken business and economics courses while in the Navy. But as a creative Silicon Valley nerd, I thought tech writing should suit me. So I enrolled in a program. But one day I was recording (drums) in a studio, who’s owner was a graphic designer. Looking over his shoulder while he worked—I remember it perfectly—I knew that was for me. I switched to graphic design and finished a degree just as the web took off. A late bloomer, but home at last!Except for one “digital nomad” year in Costa Rica, I’ve been immersed in Silicon Valley and San Francisco web, SaaS and native app design my entire career. Where technology meets psychology. Every day has been my dream life.
But I’ve always known I need help. And strove to be my best, with an open mindset. My digital design career is anchored in two things:
- Neurocognitive health through multi-sport athletic training
- Learning about and experimenting with nootropic supplements
The Epiphany In Aisle 3
One otherwise normal day, I found myself frozen in the middle of my local vitamin store. Confused but entranced by the rows and rows of myriad jars and bottles. Everything changed when I realized, to myself:Apex Performance Life began at that moment.This is backwards. I shouldn’t have to learn about every supplement to find out what I need. I should be able to start with what I need, then be guided to supplements for it. Why doesn’t this exist?
For People Like Me. And You.
Apex Performance Life—the holistic, bio-optimized performance nutrition system I’m creating—is now (2025) my purpose in life. It’s the convergence and culmination of all of my personal and professional experience. A lifetime of multi-sport training and neurocognitive nutrition learning and experimentation distilled down to a complete daily stack. Plus an AI health coach. To help active professionals like us to do and be our best, through every stage of life.Putting another generalized wellness supplement on the market, with claims we’re asked to trust without the actual science backing it, and no meaningful guidance, is not what this is about. Instead, I’m here to build a holistic, science-proven system, supported by accessible science, and personal health coaching software, that helps professionals like us do these three things: Think sharper. Train more. Live life fully.“The privilege of a lifetime is to become who you truly are.”
—Carl Jung
Please accept my invitation to Join the Founder Club, and collaborate with me on breakthrough innovations in science-driven nutritional supplements for mind-body health. As the foundation of our personal and social wealth.